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© 2026 Pannly. Built in public from India.

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From a Reddit complaint to a refunded build.

The architectural process behind every Pannly brief. We dig through the noise to find structural problems worth solving, then turn raw frustration into actionable blueprints.

01

We crawl Reddit and Hacker News every 30 minutes for recurring pain signals

Six SaaS-focused subreddits (r/SaaS, r/indiehackers, r/Entrepreneur, r/SideProject, r/microsaas, r/SaaS_Ideas) plus Ask HN and Show HN. We don't look for ideas — we look for recurring complaints, workarounds, and 'why isn't there a…' moments.

“I'm spending four hours a week manually reconciling these specific Stripe events…”

02

We score each signal cluster by demand, buyer reachability, and competitive gap

Every raw signal goes through three scores: how strong the demand is, how reachable the buyer is, and how weak the existing competition is. The weighted total is what you see on each idea card.

Demand
8.5
Reach
6.0
Competition
4.0
03

We write a structured brief — pain, evidence, personas, validation plan, landing copy

Each brief is a clinical document: the pain itself, evidence quotes with source URLs, the persona who buys it, a 3-step validation plan, and sample landing-page copy you can paste into Framer.

Pain Point
Evidence
Persona
04

You unlock the full brief for $3, or go Pro for unlimited at $15/month

Pay $3 to unlock a single brief, or subscribe to Pro for $15/mo and unlock anything in the archive. No hard sell — most users start with one brief, and upgrade when they hit five in a month.

Single brief
$3
PRO
Unlimited archive
$15/mo
05

You ship within 30 days — a working URL with a real signup counts

A working URL plus a screenshot showing the core functionality. We reject 'coming soon' pages and sites behind login walls. The 30-day constraint forces focus.

Day 0: Unlock
Day 1–28: Build
Day 30: Ship
06

An admin reviews within 24–48 hours and your $3 returns to your card

Submit the live URL on your dashboard. An admin reviews within 24–48 hours; on approval, the $3 refund clears via Dodo to your original card within 7 days, and your build lands in the public gallery.

pannly
Refund receipt
Original charge$3.00
Ship credit-$3.00
Total due$0.00

Dodo Payments

Refunds processed back to your original card. No out-of-band promises.

Watermarked PDFs

Your brief is stamped with your account ID — yours to keep.

Public refunds page

See exactly how much we've paid back to shipping builders.