From a Reddit complaint to a refunded build.
The architectural process behind every Pannly brief. We dig through the noise to find structural problems worth solving, then turn raw frustration into actionable blueprints.
We listen
Every 30 minutes we crawl r/SaaS, r/indiehackers, r/Entrepreneur, r/SideProject, r/microsaas, r/SaaS_Ideas, plus Ask HN and Show HN. We don't look for ideas — we look for recurring complaints, workarounds, and 'why isn't there a…' moments.
“I'm spending four hours a week manually reconciling these specific Stripe events…”
We score
Every raw signal goes through three scores: how strong the demand is, how reachable the buyer is, and how weak the existing competition is. The weighted total is what you see on each idea card.
We write
Each brief is a clinical document: the pain itself, 3–5 quoted excerpts as evidence, the persona who buys it, existing competitors and their prices, the wedge they're missing, sample landing copy, a 3-step validation plan, and distribution channels.
You unlock
Pay $3 to unlock a single brief, or subscribe to Pro for $15/mo and unlock anything in the archive. No hard sell — most users start with one brief, and upgrade when they hit five in a month.
You ship
You have 30 days to build and launch. A working URL with a real signup counts — even just a landing page. The constraint forces focus, and auto-validation does the rest.
We refund
Submit the live URL on your dashboard. If it passes auto-validation (real domain, registered after unlock, real content), we refund the $3 to your original card via Dodo within 7 days, and your build lands in the public gallery.
Dodo Payments
Refunds processed back to your original card. No out-of-band promises.
Watermarked PDFs
Your brief is stamped with your account ID — yours to keep.
Public refunds page
See exactly how much we've paid back to shipping builders.